How to handle logistics for your ecommerce business
Logistics is the invisible engine of ecommerce. When it works, nobody notices. When it fails, it destroys your reputation. Here is how to get it right.
The three logistics models
Self-fulfilment: you pack and ship every order yourself. Third-party fulfilment: a fulfilment centre handles packing and shipping. Dropshipping: the supplier ships directly. Each model has trade-offs in cost, control, and speed.
Choosing between them
Start with self-fulfilment if you are small and want control. Move to third-party when volume makes it cheaper than your own time. Use dropshipping when you are testing new products without inventory risk.
Packaging matters
Good packaging protects the product and builds brand perception. Cheap packaging tells the customer you do not care. Invest a small amount in branded packaging — the return in customer trust is disproportionate.
Tracking and communication
Every order should have a tracking number. Every tracking number should be visible to the customer. Silence in logistics is the fastest way to lose trust.
The last mile problem
The last mile — from your delivery partner to the customer door — is where most problems happen. Choose a courier with reliable last-mile delivery in the customer area. Test with a small shipment first.
Global products, delivered to your door.
Create a free account and start shopping curated products from around the world — delivered across Nigeria.
Get started — it's free